Use policy to proactively shape the market.



American Recovery and Reinvestment Act of 2009

The ARRA included a $13 billion allocation to companies to extend tax credits for renewable energy production until 2014.

Tom Friedman

When markets underprice goods and services by failing to price their externalities… it’s the job of government to step in and shape the market Hot, Flat, and Crowded, 309

If you want to bring about a mass movement toward more energy-efficient cars, windows, buildings, power-generation systems, lighting, and heating, the simplest way is to make sure that the true cost of using any and all hydrocarbon-based fuels is reflected in their price to consumers—the true climate costs, the true environmental costs, and the true geopolitical costs… Price those into every product and the market will do the rest. Well, why doesn’t the market reflect the true cost of the things being sold? … the government has failed to shape the market with honest prices. It is not a ‘market failure.’ Markets don’t price externalities when they don’t have to. It is a leadership failure. Hot, Flat, and Crowded, 302

Bottom line: America needs an energy technology bubble just like the information technology bubble. In order to get that, though, the government needs to make it an absolute no-brainer to invest in renewable energy. Hot, Flat, and Crowded, 307


The USGBC advocates government incentives for green building practices. It states, “One of the most effective strategies to encourage green building is through financial or structural incentives. Rewarding developers or homeowners who adopt green building techniques spurs innovation and demand for green building technologies.” It also states, “Financial incentives, including tax credits/ abatements and revolving loan funds, are a highly successful means of encouraging developers to follow green building practices.” ( “Financing and Encouraging Green Building in Your Community”)


Sustainable South Bronx

In its campaigns to cut down truck emissions in the South Bronx, SSBx takes advantage of government-led incentives but recognizes that the incentives for business owners are often market-based.  Environmental Policy Analyst Jaime Stein explains her experience with truck retrofits:  

“There was all this money with the Stimulus... for placing these incredibly expensive particulate filters on trucks. PM [Fine particulate matter] 2.5 or PM 10 and really small particulate matter that comes from combustion of diesel engines, which are mostly long-haul trucks, one of the main triggers or causes of asthma.... [P]eople who own fleets will not purchase those filters. If the government gives them money to put them on, it makes them feel better, they'll do it. But maintenance and operation of them is not something that they're going to spend any money on.

"As we looked further into that, it became clear to us that the answer is not these cost-prohibitive technologies that the government pays for, that an owner would only put on if they were forced to, or if they were given them, because it might make them feel a little bit better.  What we found is that it wasn't highly accepted. 
"A lot of what SSBx does is we engage the business community, because we’re situated in a space that is highly industrial and highly polluted. We engage because we believe that keeping the industry and greening it could retain jobs, could retain that sort of community resilience that comes with having economic safety or security, but also improve the air quality by helping that business to green. So, the idea is to engage fleet owners and work with them to do a retrofit that's cost-beneficial. So it's about finding what that is and convincing them to do that.
"We know what the incentive is.  'Is it going to save gas money? Is it going to save maintenance money?' Yes.  ... So, it’s about going to the really small fleet owners, seeing how they’re operating, and seeing if we can’t retrofit the refrigeration unit, so that they can, in a more fuel-efficient way, keep the cargo and the cabin cool, like for air conditioning. … To me, that’s a real, direct impact of the free market, which is how I would term it, because hopefully we can create a little business around folks doing cabin heaters or reefer retrofits. The people that get them save money, and then that can sustain itself, rather than the government coming in, putting something on, and then it doesn’t go further than that." Underdome Interview, Jaime Stein

Heather Rogers

"I think the role of government is really important. But of course it's not everything, because it can't be. …But one of the things that the German government has done which is really successful, is they have this thing called the Feed-In Tariff, for subsidizing people installing solar panels. It's really simple, the way it works is: if you want to put solar panels on your roof you install them, you pay for it up front. … And you sell that power to the utility....So what this has done is, it allows people to pay off their solar panels in seven to eight years, and then they get 12 or 13 years of just profit from it.... So now one in every hundred Germans has solar panels and it's really effective. So that's facilitated by government, but it's not government-funded. But it is funded with ratepayers’ money, so I guess you could call it a public-private partnership or something, but it's the type of thing that it works, so why not do it?...

"But yes, I think the role of government is really crucial, and I mean not just in making these kinds of environmentally-sane decisions but of course also the decisions that they make that are really destructive, the way that they subsidize and encourage and foster with research and all kinds of other supports [things like] industrial farming and fossil fuels, oil exploration, and all that....

"So to separate those things is a tremendous undertaking that needs to be done-- and that's the thing, ultimately in the research that I've done-- where I'm at right now is that the problems and barriers we have are not technological. They're not scientific. We know what's wrong. We know how to fix it. We basically have what we need. It’s not that technologies can't be improved, of course they can. But the reason that we're still in this downward spiral is political. And everyone says that.

"That's where you get to: you have to generate the public will. Everybody says it's a lack of political will. And that's just the way of kind of writing it off. I think it's maybe more useful to talk about it in terms of a lack of public will. And so how do we generate public will?"

(Underdome Interview)


Comments (1763)

Your articles are more than wow! And also the best way to make understand the things mentioned in it. Cruise fashion

jack wrote 5 weeks 3 days ago

The website is looking bit flashy and it catches the visitors eyes. Design is pretty simple and a good user friendly interface.

Anonymous wrote 5 weeks 4 days ago

Sublimely composed article, if just all bloggers offered the same substance as you, the web would be an obviously better place..

Ashar Seo wrote 5 weeks 4 days ago

Great post so much valuable information here. Not only is this helpful, it’s motivating in a way. Thanks and love to read more post from you sooner. major appliance repair

Anonymous wrote 5 weeks 4 days ago

What a good blog you have here. Please update it more often. This topics is my interest. Thank you. . . major appliance repair

Anonymous wrote 5 weeks 4 days ago

Click here to get NIOS 12th result 2017.

nikky wrote 5 weeks 4 days ago

Thanks for sharing this quality information with us. I really enjoyed reading. Will surely going to share this URL with my friends.
technology and science

Anonymous wrote 5 weeks 5 days ago

it was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity..
Achieve iphone 7

Anonymous wrote 5 weeks 5 days ago

I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business.
How to buy iPhone 7 Mobile

Anonymous wrote 5 weeks 5 days ago

I would be supportive on all of your articles and blogs because they are just upto the mark.thomas beefy

alex wrote 5 weeks 5 days ago

I read your online journal habitually and I just thought I'd say keep up the astounding work!

sl786982 sl786982 wrote 6 weeks 3 hours ago

I high price this submit. it's elusive the tremendous from the awful in a few cases, but I suppose you've got nailed it! could you mind redesigning your internet site with extra statistics? seo quotation

Anonymous wrote 6 weeks 18 hours ago

As posted in other areas popplar does work very well but you would want to use a pre stainer, sealer, the wood does sometime and places will have a mismatched stain look. Like pine. laser resurfacing

sl786982 sl786982 wrote 6 weeks 1 day ago

Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post. we need work out more techniques in this regard. thanks for sharing. How to Stage your home

sl786982 sl786982 wrote 6 weeks 2 days ago

You have done a great job on this article. It’s very readable and highly intelligent. You have even managed to make it understandable and easy to read. You have some real writing talent. Thank you. Top GPT Websites

sl786982 sl786982 wrote 6 weeks 2 days ago

The individuals not reading your blogs stuff are missing out much qualitative contents.
my homework help

Alex John wrote 6 weeks 2 days ago

I'm glad I found this web site.I just found this blog and have high hopes for it to continue. Keep up the great work and Happy Diwali to you all. robinmcgrawrevelation

sl786982 sl786982 wrote 6 weeks 2 days ago

I'm much more people have to examine excellent data, this! . . . . .
see it here

mk14 wrote 6 weeks 3 days ago

Hey, great blog, but I don’t understand how to add your site in my rss reader. Can you Help me please?

imranuddin wrote 6 weeks 3 days ago

It is a great website.. If you are games lover and love to play games word cookies game download is the most easiest way to get latest games hill climb racing 2 anytime you need to follow just few simple steps five nights at freddys 4 | hotmail login

word cookies answers wrote 6 weeks 3 days ago

WordPress for some of my sites. Something particularly you'd suggest about this?
find this

mk14 wrote 6 weeks 4 days ago

This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value. Im glad to have found this post as its such an interesting one! I am always on the lookout for quality posts and articles so i suppose im lucky to have found this! I hope you will be adding more in the future...

Anonymous wrote 6 weeks 4 days ago

We like the old songs best,” the people tell the pastor. “I sang ‘Whispering Hope’ at my mother’s funeral. bedriftsguiden

sl786982 sl786982 wrote 6 weeks 5 days ago

Students can check the sslc results 2017 at SSLC Results Karnataka.

nikky wrote 6 weeks 5 days ago

I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business.

Anonymous wrote 6 weeks 6 days ago

Wonderful blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it.
uả óc chó mua ở đu

Anonymous wrote 7 weeks 1 hour ago

nice article very informative. i would love to read more of yours.
valentines day quotes
happy valentines day

asd wrote 7 weeks 3 hours ago

I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work.
sleepjunkie consistently offers in-depth info

Anonymous wrote 7 weeks 3 hours ago

Here We are Selling Top 1 Service!
Buy real Facebook fans

Buy FB Fans wrote 7 weeks 1 day ago

I has been incredibly to discover this web-site. I desired to cheers for your period due to this wonderful read!! We certainly savoring just about every little bit of this and I've people book-marked to view brand new material people article.
dhoblog free blog, dhobb free forum, dhosoft, mitha aprilia, mutasim ridlo, sulistriyanti

Anonymous wrote 7 weeks 2 days ago

If more people that write articles really concerned themselves with writing great content like you, more readers would be interested in their writings. Thank you for caring about your content.
Seaside Residences Siglap Road

Anonymous wrote 7 weeks 4 days ago

For sharing. I want to read recent affairs out of this blog. Keep posting. You’ve lifted an essential issue. Thanks
go to website

um wrote 7 weeks 4 days ago

Thanks for sharing this quality information with us. I really enjoyed reading. Will surely going to share this URL with my friends.
park ranger training

Anonymous wrote 7 weeks 4 days ago

i was just browsing along and came upon your blog. just wanted to say good blog and this article really helped me.
best mens undershirt

Aliyna seo wrote 7 weeks 4 days ago

Keep up the good work , I read few posts on this web site and I conceive that your blog is very interesting and has sets of fantastic

Anonymous wrote 7 weeks 4 days ago

Hi I found your site by mistake when i was searching yahoo for this acne issue, I must say your site is really helpful I also love the design, its amazing!. I don’t have the time at the moment to fully read your site but I have bookmarked it and also add your RSS feeds. I will be back in a day or two. thanks for a great site.

Anonymous wrote 7 weeks 5 days ago

I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.
voyance gratuite

Aliyna Tech wrote 7 weeks 5 days ago

Howdy. I discovered your web journal utilizing msn. This is an extremely elegantly composed article.

sl786982 sl786982 wrote 7 weeks 6 days ago

I really loved reading your blog. It was very well authored and easy to understand. Unlike other blogs I have read which are really not that good. visit this site

sl786982 sl786982 wrote 7 weeks 6 days ago

Your place is valueble for me. Thanks!… Website Visit Visit Web Read More Information

JocelinArnold wrote 7 weeks 6 days ago

Khi choi tai website nha cai chuyen nghiepthể thao online qq188 ban se duoc tham gia vo van cac tro choi ca do boi cac mon the thao khac nhau nhu la : : keo tai xiu, 1x2 dc, ty so chinh xac, chan le, tong so ban thang, ban dau ban cuoi, nua tran toan tran, cuoc hon hop, cuoc doi vo dich, cuoc the vang cuoc the do, cuoc phat goc cuoc phat den cuoc nem bien…

thethaoqq188q wrote 8 weeks 7 hours ago

I know your aptitude on this. I must say we ought to have an online talk on this.
Page authority

Approach SEO wrote 8 weeks 10 hours ago

I should state, I thought it was quite a fascinating study as it pertains to this matter. Preferred the content. . .
you can check here

MK14 wrote 8 weeks 10 hours ago

I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy.
Punjab vidhan sabha election results live 2017

Anonymous wrote 8 weeks 1 day ago

Og youtube
Og youtube For PC

og Youtube apk wrote 8 weeks 2 days ago

Hello, I came across your website in error after I searched google for this problem, I should state your
more tips here

MK14 wrote 8 weeks 3 days ago

This is the website i bought,not only just the super mario ,but also other amazing.mario kart ds rom

alex wrote 8 weeks 3 days ago

I am looking for such information Thankd for such information
xender for pc
xender for pc
Xender Apk
xender for windows
xender for mac

Raja wrote 8 weeks 3 days ago

I found that site very usefull and this survey is very cirious. I ' ve never seen a blog that demand a survey for this actions. very curious...
Grammy Awards 2017 Watch Live

Anonymous wrote 8 weeks 4 days ago

You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Satellite TV Receiver

Anonymous wrote 8 weeks 4 days ago

Add A Comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <div> <pre> <address> <h1> <h2> <h3> <h4> <h5> <h6> <blockquote> <p>
  • Lines and paragraphs break automatically.
  • Use <bib>citekey</bib> or [bib]citekey[/bib] to insert automatically numbered references.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.