Encourage competition to breed innovation.

Advocates

Compare

Amory Lovins

“The earth’s climate can be protected not at a cost but at a profit.” Climate: Making Sense and Money

Amory Lovins advocates a free-market approach he calls “natural capitalism,” so called “because it’s what capitalism might become if its largest category of capital – the “natural capital” of ecosystem services – were properly valued.' A Road Map for Natural Capitalism

Lovins' non-profit Rocky Mountain Institute conducts research that has led to several spinoff corporations, and consults Fortune 500 companies such as Wal-Mart and Ford Motor Company on their product development. Lovins calls for increased efficiency of use of natural resources, advocates "closed-loop production systems, modeled on nature’s designs, every output either is returned harmlessly to the ecosystem as a nutrient, like compost, or becomes an input for manufacturing another product.” A Road Map for Natural Capitalism
 
Central to this concept is a technocratic approch to whole system thinking, in which engineers recalibrate efficiencies to locate opportunities to save resources and maximize profits: “The old idea is one of diminishing returns – the greater the resource saving, the higher the cost. But that old idea is giving way to the new idea that bigger savings can cost less – that saving a large fraction of resources can actually cost less than saving a small fraction of resources. This is the concept of expanding returns, and it governs much of the revolutionary thinking behind whole-system design." A Road Map for Natural Capitalism
 
Lovins points to Dupont as one example of this approach: “Combining closed-loop manufacturing with resource efficiency is especially powerful. DuPont, for example, gets much of its polyester industrial film back from customers after they use it and recycles it into new film. DuPont also makes its polyester film ever stronger and thinner so it uses less material and costs less to make. Yet because the film performs better, customers are willing to pay more for it. As DuPont chairman Jack Krol noted in 1997, “Our ability to continually improve the inherent properties [of our films] enables this process [of developing more productive materials, at lower cost, and higher profits] to go on indefinitely.” A Road Map for Natural Capitalism
 
Why hasn't this worked in the past? “Climate policy has been held hostage to a tacit presumption that if saving a lot more energy were possible at an affordable price, it would already have been implemented. That’s like not picking up a $100 bill from the sidewalk because if it were real, someone would previously have picked it up; or like an entrepreneur who abandons a good business idea because if it were sound, it would have been done earlier." A Road Map for Natural Capitalism
 
Large-scale efficiencies have lagged in the market because of artificial barriers due to government regulation and misplaced taxation. Lovin writes: “If such big savings are both feasible and profitable, why haven’t they all been done? Because the free market, effective though it is, is burdened by subtle imperfections that inhibit the efficient allocation and use of resources.” Climate: Making Sense and Making Money

Bjorn Lomborg

“Ensuring free trade would make almost everyone much better off.” Cool It, 45

Lomborg believes that a shift away from fossil fuels will be necessary in the long term, but shouldn't occur until alternatives become completely economically viable.  In the meantime, money should go towards raising the standard of life on a global scale (see On Prioritize Human Health and Equity).  And, he argues, we must strengthen market growth and government investment in R&D necessary to yield innovations that will eventually make climate mitigation cost-effective. 

For example, Lomborg argues that there is “compelling evidence that a tiny investment in climate engineering might be able to reduce as much of global warming’s effects as trillions of dollars spent on carbon emission reductions” and cites examples such as marine cloud whitening, where “boats spray seawater drop-lets into clouds at sea to make them whiter and thus reflect more sunlight back into space.” Cloud Control 
 
Without such improvements, Lomborg argues, it would be nearly impossible to expect a global adaptation of energy measures.  Thus ivestments in energy measure are not viable on a global scale: “We can't expect South Africa or any other nation to stop using coal or oil unless we can find practical, affordable alternatives. For example, if we had solar panels that could produce electricity more cheaply than fossil fuels, then of course South Africa would switch. But we need to develop green technology before we can ask any leaders to consign their people to poverty for the sake of the climate.” Obama Gets Reasonable on the Environment
 
To regulate this market behavior, Lomborg staunchly objects to strong carbon taxation, and a promotes minimal CO2 taxes to the “the economically correct level of about two dollars per ton, or maximally fourteen dollars per ton.”  Even still, he believes this will not make a major difference, cutting emissions by 5 percent and temperature by 0.16 F” Cool It, 152
 
“Neither such a small tax nor Kyoto nor the draconian proposals for future cuts will move us much toward finding better was for the future.   R&D in renewables and energy efficiency is at its lowest point in twenty-five years… we need to find a way that allows us to develop the science and technology in a beneficial way… to provide alternative energy technologies at reasonable prices.” Cool It, 152
 

Climate Vision

Climate Vision MOU Signature Page. Source: climatevision.gov

The heart of the Climate VISION initiative lies in the fact that it is comprised of voluntary agreements between the Department of Energy and the major emitting industries. These industries and the companies that comprise them set their own targets and develop their own methods and technologies to achieve them.  
 
" [T]he [Bush] Administration still believes that there are too many scientific uncertainties surrounding the issue of climate change to justify aggressive action.” US Business Actions to Address Climate Change  The result of these "uncertainties" is caution around the potential effects of "aggressive actions" such as hard targets for emission levels.  The fear is that setting mandatory emissions targets for industry would negatively affect the US economy, causing more harm than good.  
 
“In the on-going debate over whether it 'pays to be green,' the question of vulnerability under a climate change protocol needs to be reframed. This requires identifying for whom being green can pay and, secondly, how and when they can make that happen.” Is President Bush's Vision Impaired? The premise of Climate VISION is that by allowing the market to voluntarily regulate its own emissions, we can achieve both a healthy economy and a healthy planet.
 

Tom Friedman

"There is only one thing bigger than Mother Nature and that is Father Profit, and we have not even begun to enlist him in this struggle." Hot, Flat, and Crowded, 291

"In both the natural world and the financial world, [sustainability] means that you think and then behave in a way that literally sustains—sustains the natural world around you, sustains business relationships, sustains personal relationships, sustains your community, sustains your country, sustains the planet, and sustains your relationships with your grandchildren and with generations to come. … Don’t get me wrong: Free markets are about raw and naked competition. There are and always will be winners and losers. Sustainability is not a euphemism for charity work or socialism. It is an essential ingredient for winning." Hot, Flat, and Crowded, 53

"We are not going to regulate our way out of the problems of the Energy-Climate Era. We can only innovate our way out, and the only way to do that is to mobilize the most effective and prolific system for transformational innovation and commercialization of new products ever created on the face of the earth—the U.S. marketplace."  Hot, Flat, and Crowded, 291

USGBC

The USGBC has national memberships which it extends to corporations. Its categories for organizations, with Annual Dues dependent on Category and Gross Annual Revenue, include Contractors and Builders, Corporate and Retail, Insurance Companies/Financial Institutions, Nonprofit & Environmental Organizations, Product Manufacturers, Building Controls, Service Contractors, and Distributors, Professional Firms (Architects, Engineers, Interior Designers, Landscape Architects, Planners, Press, etc), Real Estate/ Real Estate Service Providers, etc. (http://www.usgbc.org/DisplayPage.aspx?CMSPageID=56&)

By creating more and more entries in its list of members and connecting businesses with people the USGBC has created a networking platform which makes it a convenient tool for buying and selling products and services.

USGBC has found this approach to be extremely successful, making $57 million in assets in 2008, with 28% of this from certification fees, 25% from registrations and conferences, and 18% from publications. (Marie Rohde)

Commentary

Heather Rogers

"[What are] getting a lot of investment by government and corporations are "solutions" that aren't really working. They are the types of things that leave existing systems intact. So you can still have agribusiness with bio-fuel. You can still have the auto industry with technologies that might work (might not) like building hybrid cars. But, in the meantime, the Ford Fiesta they sell in the U.K. gets 88 miles to the gallon. You know they could sell it here, but they don't because it's more profitable to sell cars that get lower gas mileage. What we're waiting for isn't the technology. We're waiting for them to figure out how to make it more profitable....

"One of the things that I'm grappling with is that there are aspects of markets that work. So I think that we can take those things and use what works, but there's a lot of restructuring of the state that needs to happen and disentangling the state from corporate finance interests. And how do you do that without a really major upheaval?"

(Underdome Interview)

References

Comments (4770)

This is surely a very good blog, thanks a lot for sharing such nice information here. http://smartdiet.pl/

sl786982 sl786982 wrote 14 weeks 38 min ago

Great post! I am actually getting ready to across this information, is very helpful my friend. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here. http://aliceondiet.pl/

sl786982 sl786982 wrote 14 weeks 48 min ago

Thanks for a wonderful share. Your article has importations your hard work and experience you have got in This field. Brilliant reading .I love it. EasymdGenericOnlinePharmacy

sl786982 sl786982 wrote 14 weeks 3 hours ago

I feel a lot more people need to read this, very good info! . . . . . .
online esl teaching jobs from home

Anonymous wrote 14 weeks 17 hours ago

I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own BlogEngine blog now.
A.L.C. Stephanie wrap dress

Anonymous wrote 14 weeks 19 hours ago

superb information it is Zapya apk, Zapya app to share files and folders,

jack sparr wrote 14 weeks 21 hours ago

Really great post. I just unearthed your online journal and needed to say that I have truly delighted in perusing your blog entries. phobia

sl786982 sl786982 wrote 14 weeks 23 hours ago

Its an incredible joy perusing your post.Its brimming with data I am searching for and I want to post a remark that "The substance of your post is magnificent" Great work. visit this site

Ashar Seo wrote 14 weeks 1 day ago

Really great post. I just unearthed your online journal and needed to say that I have truly delighted in perusing your blog entries. Any way I'll be subscribing to your food and I trust you post again soon. Huge a debt of gratitude is in order for the valuable information. these details

Ashar Seo wrote 14 weeks 1 day ago

I am continually amazed by the amount of information available on this subject. What you presented was well researched and well worded in order to get your stand on this across to all your readers. joburi online Rich Girls

sl786982 sl786982 wrote 14 weeks 1 day ago

Positive site, where did u think of the data on this posting? I'm satisfied I found it however, sick be inquiring soon to figure out what extra posts you incorporate. Granite Worktops Essex

sl786982 sl786982 wrote 14 weeks 1 day ago

http://www.belcoeurlabradors.com/
Hts ts my ttme t vtstt here. t cime icross i lot of enjoyible mitertil tnstde your webstte, pirttculirly tts dtilogue. tn i lot of remirks tn your posts, t suppose t'm not ilone hivtng ill of the dtscretton below! Keep the superb work up.

h b wrote 14 weeks 1 day ago

Thank you for your interesting infomation.
High Trust Flow Backlinks

AsLook wrote 14 weeks 1 day ago

Howdy are using Wordpress for your site platform? I'm new to the blog world
but I'm trying to get started and set up my own. Do you require any coding knowledge to
make your own blog? Any help would be really appreciated!

Review my homepage; best lemon squeezer juicer

Dale wrote 14 weeks 1 day ago

(Baahubali) Bahubali 2 Movie release date, bahubali part 2 full movie download in Hindi, Songs, First look, Poster, Trailer and Box office Collection.

Bahubali 2 Movie wrote 14 weeks 1 day ago

You have raised an important issue..Thanks for sharing..I would like to read more current affairs from this blog..keep posting.. anna university exam time table

Anonymous wrote 14 weeks 2 days ago

A simple bookmarking tool that makes it easy to save, organize and share your favorite web pages. Access your bookmarks from any computer, phone or tablet. Listango works on all modern web browsers… airtel payment bank charges

Anonymous wrote 14 weeks 2 days ago

I definitely love your blog, it was soo amazing! Your site is a great find.. bebe sequinho

Barry wrote 14 weeks 2 days ago

Great post, it’s very interesting and enjoyable. Its must be helpful for us. Thanks for for the free share!
best fat burning supplement

Genelyn wrote 14 weeks 2 days ago

This one is great. keep doing awesome!.. wildernesstreatmentcenters.org

Ashar Seo wrote 14 weeks 3 days ago

New tool Level The Playing Field And Rank For Killer Keywords Using Top Authority Sites For Yourself Rank Hijack. An all-in-one Instagram Marketing Tool Instapilot allows you to completely manage your profile posting, communication and engagement with Instagram users
Read more:
Rank Hijack review
Rank Hijack software
Instapilot review
Instapilot

Anonymous wrote 14 weeks 4 days ago

Narcos Cartel Wars Hack is an online Tool that will help you to generate free gold on your iOS or Android device!
Narcos Cartel Wars Gold Hack!

Cartel wrote 14 weeks 4 days ago

I imagine that a debt of gratitude is in order for the valuabe data and bits of knowledge you have so given here. Fashion accessories

Ashar Seo wrote 14 weeks 4 days ago

Great post so much valuable information here. Not only is this helpful, it’s motivating in a way. Thanks and love to read more post from you sooner. major appliance repair

Anonymous wrote 14 weeks 5 days ago

What a good blog you have here. Please update it more often. This topics is my interest. Thank you. . . major appliance repair

Anonymous wrote 14 weeks 5 days ago

Thanks for sharing nice information with us. I like your post and all you share with us is up to date and quite informative, I would like to bookmark the page so I can come here again to read you, as you have done a wonderful job.

jes extenders

jes extenders wrote 14 weeks 5 days ago

Thank you for the reference on Natural Capitolism. It was very informative.

A New Fan

simply splendid wrote 14 weeks 5 days ago

BMC Election result 2017
TMC Election result 2017

monu wrote 14 weeks 6 days ago

Rank Hijack Review is a ground breaking SaaS that finds Niche & Keyword based 'parasite' sites that can be used to rank quickly and easily in Google
turn your site become affiliate review site by Review Wizard plugin that turns any WordPress site into an optimized review site
The Review Wizard WordPress plugin that turns any WordPress site into an optimized review site VideoPal Review

Anonymous wrote 14 weeks 6 days ago

Nice post, keep post like this. Thank You.

Happy New Year 2018 Quotes

Happy New Year 2018 Quotes wrote 15 weeks 11 min ago

A Trust is valuable at the point that a relative can likewise have a place with Trust. For the most part, a trustee is not permitted to benefit or profit by his position unless the trust archive particularly takes into consideration installments to the trustee for giving administrations.

Trust Registration

Trust Registration wrote 15 weeks 21 min ago

Nice post, keep post like this. Thank You.

Happy New Year 2018 Quotes

Happy New Year 2018 Quotes wrote 15 weeks 3 hours ago

Some metal made bunks are especially designed, to accommodate 5 or more than five children, for a big extended family. продвижение

sl786982 sl786982 wrote 15 weeks 22 hours ago

Thompson points out, however, that women tend to stick to the small, cute and hidden tattoos that have become socially acceptable.tattoos.cool

alex wrote 15 weeks 22 hours ago

Вrіtаіn lеt gо оf іts еmріrе 50 уеаrs аgо аnd оthеr сеntrеs оf іnfluеnсе hаvе соmе tо thе fоrе, but, іf thе саріtаl іs аnуthіng tо gо bу, thе соuntrу hаs а lоt mоrе tо соntrіbutе уеt. Lоndоn rеmаіns а роlіtісаl, есоnоmіс аnd сulturаl роwеrhоusе аnd vіsіtоrs wіll fіnd іt buzzіng wіth асtіvіtу, wеаlth аnd сhоісе. Νоwhеrе іs thе sеnsе оf роssіbіlіtу mоrе nоtісеаblе thаn іn thе nеw dеvеlорmеnts thаt dоt thе Тhаmеs, frоm thе ісоnіс Вrіtіsh Аіrwауs Lоndоn Еуе, раst thе rеvаmреd Ѕоuth Ваnk аrts сеntrе tо thе sресtасulаr Таtе Моdеm, аnd оn tо thе nеw fіnаnсіаl сеntrе оf Dосklаnds.
cheap flights to London

The traveller of the world wrote 15 weeks 23 hours ago

Good website! I truly love how it is easy on my eyes it is. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS which may do the trick? Have a great day! Parvazchez New Start Remedy

sl786982 sl786982 wrote 15 weeks 1 day ago

I must say, I thought this was a pretty interesting read when it comes to this topic. Liked the material. . . . . HcgInjectionsDiet

sl786982 sl786982 wrote 15 weeks 1 day ago

A debt of gratitude is so as for placing aside a really perfect opportunity to speak approximately this, I experience emphatically approximately it and adoration adapting more in this challenge. seo uk prices

Anonymous wrote 15 weeks 1 day ago

Аnоthеr fаmоus lаndmаrk gаіnеd іn іmроrtаnсе whеn іn 1762 Κіng Gеоrgе ІІІ асquіrеd Вuсkіnghаm Ноusе аnd оvеr thе nехt 75 уеаrs іt wаs ехраndеd аnd еnlаrgеd tо bесоmе thе Вuсkіnghаm Раlасе thаt wе knоw tоdау.

cheap flights to London

Super Man wrote 15 weeks 1 day ago

As posted in other areas popplar does work very well but you would want to use a pre stainer, sealer, the wood does sometime and places will have a mismatched stain look. Like pine. laser

sl786982 sl786982 wrote 15 weeks 1 day ago

Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post. we need work out more techniques in this regard. thanks for sharing. FindRealEstateAgents

sl786982 sl786982 wrote 15 weeks 3 days ago

We believe that everyone deserves a chance at moving ahead with their lives. Best GPT Websites

sl786982 sl786982 wrote 15 weeks 3 days ago

I think this is thoroughly unparalleled.
example of a sociology research paper

Alex John wrote 15 weeks 3 days ago

Great post so much valuable information here. Not only is this helpful, it’s motivating in a way. Thanks and love to read more post from you sooner. brown recluse spider bite stages

sl786982 sl786982 wrote 15 weeks 3 days ago

Nice article,worth reading,expecting more like this from your website :)

Thank you.
idm latest version with crack
idm crack download
idm with crack

Idm latest version with crack wrote 15 weeks 3 days ago

Nice article,worth reading,expecting more like this from your website :)

Thank you.
idm latest version with crack
idm crack download
idm with crack

Idm latest version with crack wrote 15 weeks 3 days ago

Thanks for letting us speak our mind. I know that here are more than 4000 comments, this speaks of your generosity.
Thanks .

Smith wrote 15 weeks 3 days ago

Bullet Force 2017 Hack Cheats Online is new TOOL created to make the game easier for you.
Bullet Force Hack!

Bullet wrote 15 weeks 3 days ago

I could not have stumbled on this post at a better time. Am about to start a food blog and these tips are really helpful. Thanks alot and keep up the good work. las vegas personal training

Anthon wrote 15 weeks 3 days ago

Add A Comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <div> <pre> <address> <h1> <h2> <h3> <h4> <h5> <h6> <blockquote> <p>
  • Lines and paragraphs break automatically.
  • Use <bib>citekey</bib> or [bib]citekey[/bib] to insert automatically numbered references.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.