Let people enjoy their own modes of living.

Advocates

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Amory Lovins

“The showers will be as hot and tingly as now, the beer as cold, the rooms as well-lit, the homes as cozy in winter and as cool in summer, the cars as peppy, safe, and comfortable.” Climate: Making Sense and Money

Lovins rejects as myth that energy strategies are “about 'cutting back,' shifting to a lifestyle of privation and discomfort—as the Chairman of Chrysler Corporation recently put it, “dimming the lights, turning off the air conditioning, sacrificing some of our industrial competitiveness and curtailing economic growth. No; it’s about living even better with less cost, by using smarter technologies that yield the same or better service. The showers will be as hot and tingly as now, the beer as cold, the rooms as well-lit, the homes as cozy in winter and as cool in summer, the cars as peppy, safe, and comfortable; but we’ll have substituted brains for therms and design for dollars.” Climate: Making Sense and Money

 

Commentary

Tom Friedman

"Not only will the world’s populations grow from around three billion in 1955 to a projected nine billion by 2050, but—much, much more important—we will go from a world population in which maybe one billion people were living an 'American' lifestyle to a world in which two or three billion people are living an American lifestyle or aspiring to do so. Remember: the metric to watch is not the total number of people on the planet—it’s the total number of 'Americans' on the planet." Hot, Flat, and Crowded, 87

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