Purchase ethical products to help reform the market.

Advocates

Compare

Amory Lovins

Lovins argues that energy efficiency measures should be implemented upstream, in the course of production rather than consumption.  He argues that people demand the same products and services that they are accustomed to, and that change will only occur when it can be made accessible to the masses. 

The corporation can take on risks that the consumer can't: “If you invest to save energy in your business or home, you probably want your money back within a couple of years, whereas utilities are content to recover their power-plant investments in 20–30 years—about ten times as long. Thus householders (and many corporate managers) typically require tenfold higher returns for saving energy than for producing it,104 equivalent to a tenfold price distortion. This practice makes us buy far too much energy and too little efficiency.” Climate: Making Sense and Money
 
However, this supply-side change does involve the consumer, as it must be driven by public opinion: “Many companies are discovering that public perceptions of environmental responsibility, or its lack thereof, affect sales. MacMillan Bloedel, targeted by environmental activists as an emblematic clear-cutter and chlorine user, lost 5% of its sales almost overnight when dropped as a U.K. supplier by Scott Paper and Kimberly-Clark. Numerous case studies show that companies leading the way in implementing changes that help protect the environment tend to gain disproportionate advantage, while companies perceived as irresponsible lose their franchise, their legitimacy, and their shirts. Even businesses that claim to be committed to the concept of sustainable development but whose strategy is seen as mistaken, like Monsanto, are encountering stiffening public resistance to their products.” A Road Map for Natural Capitalism
 

Heather Rogers

"While green capitalism's goal of protecting nature is commendable... there's a catch: How will this industrial transformation take place with no reduction in consumption, and on a purely voluntary basis?" Architecture Magazine 2006

Cradle to Cradle

“People could indulge their hunger for new products as often as they wish, without guilt, and industry could encourage them to do so with impunity, knowing that both sides are supporting the technical metabolism in the process.” Cradle to Cradle 114

While the Cradle to Cradle focuses on the design and production of goods, McDonough and Braungart  suggest that the consumer can have a role in the process.  Here, the role of the consumer is to enjoy "a world of abundance, not one of limits, pollution, and waste." Cradle to Cradle, 90

Their solution is to consume “the right products and services and systems – instead of making the wrong things less bad.” By following the Cradle to Cradle model, one consumes the products without guilt, as they have been designed such that they have little negative impact. The end result is a product that delivers the same performance or service that the consumer expects, without adversely affecting the environment. 

McDonough and Braungart take an opposite stance to the “Buy less, spend less, drive less” philosophy in which “if you are going to help save the planet, you will have to make some sacrifices, share some resources, perhaps even go without.”   They view this type of thinking as “a failure of the imagination” and a “depressing vision of our species’ ” role in the world. Cradle to Cradle, 6-7.

To make products that follow the Cradle to Cradle system readily identifiable to the public, McDonough has created “Cradle to Cradle Certified Products,” with the intention that “consumers can rely on the certification mark to identify and specify sustainable products for their homes, businesses, and buildings." www.mbdc.com

USGBC

The USGBC believes that the consumer is key to change. They acknowledge changes in the market and the increase in demand for green buildings: “One important aspect of certifying projects under a green building standard is being able to use this as a marketing tool.” http://www.usgbc.org/ShowFile.aspx?DocumentID=6247

LEED certification sells buildings to high-end clients and governments, gets architects and builders sparkling free publicity, and creates a hook for selling new products, materials, and systems to builders. It's a whole new commercial ecosystem. Anya Kamenetz

Commentary

Vishaan Chakrabarti

To Chakrabarti, green consumer behavior isn't enough: “I feel that the market has already responded to sustainability: hybrid vehicles, fluorescent light bulbs, and all these things that Americans feel that if they adopt as individuals – that if they recycle – that if they do all of these things on an individual basis, that they're going to affect the problem.  And I think, by and large, it’s duping people. That's not because I'm against all of those sustainable technologies, but if you look at the numbers, it just simply doesn't seem to make much of a dent. It doesn't seem very scalable.... 

"I was talking to Nancy Levinson, … and she was saying that they’ve got research at ASU that's starting to show that you can put solar arrays on every house in Phoenix, and it just doesn't matter. It doesn't matter because the land form of Phoenix so completely devours energy that those individual efforts on the part of well-meaning people are really meaningless. ” Underdome Interview
 
“We are being told, in the end, that sprawl is just fine, that if we just weatherize our McMansions, drive hybrid Yukons, and change to fluorescent light bulbs, our gluttonous use of land is legitimate. It is from Silicon Valley, where sprawl is high art, that progressives fuel the mentality that technology will save us from ourselves. (As an aside, one only need to look at the viral spread of this approach to the physical landscape of the Indian IT sector, where smart minds, office parks, and malls prevail.)”  A Country of Cities
 

Heather Rogers

"You can't solve the problems of mass production and mass consumption with more mass production and mass consumption."

" A lot of people say, "All right, well, what do you do? Give me the answer. Give me the program." Real social change doesn't work like that. That's how consumption works: You go to the store, and you buy this, and you take it home, and you use it. …The thing with the way that we consume and the way that we identify with commodities right now is very much-- and this is what I'm arguing in Gone Tomorrow--is that it's learned behavior. And there's something hopeful about that, because it means it can be unlearned.

"…honestly I didn't look at greenwashing, per se. I looked at industry, and it ended up being about greenwashing, about industries that are presenting themselves as viable solutions. 'We're doing this thing that's green, but it's not really green, but we have this ad campaign.'

"Even the latest issue of The Nation magazine has “Ten Things to Do to Cut Your Greenhouse Gas Emissions.” I don't know if you guys have seen that, but it's the same list of things that has been printed in every rag in every town for the last 10 years. It's all individualistic: turn your lights off, recycle and all that stuff. If we allow that to continue to be the frame, then it just reinforces the consumer, the transactional quality of how we perceive of our impact on the environment.

"People bringing their tote bags to the store really doesn't make that big of a difference environmentally, but the way that it functions to create new norms when you see that is useful. Recycling works in a similar way: it brings out a consciousness of what you throw away, while recycling often isn't that useful in terms of environmental well-being."

(Underdome Interview)

Tom Friedman

"'Green' was actually the single most trademarked term in 2007, according to the U.S. Patent and Trademark office. In the green revolution we’re having, everyone’s a winner, nobody has to give up anything, and the adjective that most often modifies 'green revolution' is 'easy.' That’s not a revolution. That’s a party. … But in America, at least, it is mostly a costume party. It’s all about looking green—and everyone’s a winner." Hot, Flat, and Crowded, 251

References

Comments (3515)

Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the world wide web!..
עיצוב לוגו

Anonymous wrote 10 weeks 1 day ago

Awesome and interesting article. Great things you've always shared with us. Thanks. Just continue composing this kind of post.
קייטרינג חלבי

Anonymous wrote 10 weeks 1 day ago

A few boring over and above write-up, but it surely undoubtedly unveiled intended for the complete event.bonus senza deposito casino

alex wrote 10 weeks 2 days ago

Download caller name announcer from callernameannouncer.uniqsofts.com to read all incoming notifications.

vinoth wrote 10 weeks 2 days ago

An fascinating discussion is value comment. I think that it is best to write extra on this matter. it won’t be a taboo topic however generally people are not enough to talk on such topics. To the next. Cheers
Design Patent Search Services

Anonymous wrote 10 weeks 2 days ago

hii disini di http://komputer.myartikel.com ada daftar harga komputer rakitan :)

Simony wrote 10 weeks 2 days ago

OMG , Amazing !! Everything Informative
This Is really Ah Very good post. Taking the time and actual effort to produce a superb article…
Thanks For Sharing

Happy Valentines Day 2017

Valentines Day 2017 wrote 10 weeks 3 days ago

Good post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it!
Gangsta Gossip

Anonymous wrote 10 weeks 3 days ago

You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers.
Design Patent Search Services

Anonymous wrote 10 weeks 5 days ago

I'm sure many others will find it interesting because it's about a widely discussed topic.
versace shoes

Anonymous wrote 11 weeks 15 hours ago

This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it. Website Visit Visit Web Read More Information

GabrielMarcelin wrote 11 weeks 18 hours ago

it is a very useful article.thanks for your post
Đọc truyện người lớn

Anonymous wrote 11 weeks 2 days ago

regarder film en streaming gratuitement et sans limite.

Anonymous wrote 11 weeks 3 days ago

Decent post. I was checking continually this web journal and I am awed! To a great degree accommodating data exceptionally the last part I tend to such information a considerable measure. I was looking for this specific data for quite a while. Much obliged to you and good fortunes. Ophiuchus

Robinajck wrote 11 weeks 3 days ago

Thanks for taking the time to discuss this,
buy twitter followers no password

Anonymous wrote 12 weeks 9 hours ago

Dailymotion video downloader

Try Dailymotion video downloader to download videos from dailymotion.

Anonymous wrote 12 weeks 20 hours ago

Dailymotion video downloader

Try Dailymotion video downloader to download videos from dailymotion.

Anonymous wrote 12 weeks 20 hours ago

Dailymotion video downloader

Try Dailymotion video downloader to download videos from dailymotion.

Anonymous wrote 12 weeks 20 hours ago

trekking ke gunung bromo dan semeru. lihat produk . lihat paket wisata kami ironsteelcenter.com
jual besi beton Sni Ulir Polos
jual besi hollow
jual besi cnp
jual besi unp
jual wiremesh
jual besi wf
jual besi h beam
jual Plat besi
jual pipa besi baja sch 40 sch 80
undangan pernikahan

Fatihin Al farizmi wrote 12 weeks 1 day ago

I don't know what to say except that I have enjoyed reading. Nice blog.
buy 400 twitter followers

Anonymous wrote 12 weeks 1 day ago

That is why NYC seo is one of the leading marketing agency in US. web2.0 | Find best keyword

Anonymous wrote 12 weeks 1 day ago

You put really very helpful information. Keep it up.
buy twitter followers 500

Anonymous wrote 12 weeks 1 day ago

So fortunes to run over your incredible online journal. Your online journal presents to me a lot of fun.. Good fortunes with the site.
buy 4000 twitter followers

Anonymous wrote 12 weeks 1 day ago

Great post! I am actually getting ready to go across, this post is very informative. By the way, Get 
buy twitter followers 5000

Anonymous wrote 12 weeks 1 day ago

Your productive closet will be deliberately looked into, cleaned, and pulverized utilizing the most stunning quality methods
buy 400 twitter followers

Anonymous wrote 12 weeks 1 day ago

I truly enjoyed reading your post. we will bookmark your blog for future refernece. I want to encourage one to continue your Great post
buy twitter followers 10 000

Anonymous wrote 12 weeks 2 days ago

This blog will indisputably be definitely recommended to my friends as well.
buy 1 000 twitter followers cheap

Anonymous wrote 12 weeks 2 days ago

Hi. I discovered your online journal utilizing msn. This is a to a great degree elegantly composed article. I will make certain to bookmark it and come back to peruse a greater amount of your helpful data. A debt of gratitude is in order for the post. I"ll absolutely rebound. example here

Robinajck wrote 12 weeks 2 days ago

Positive webpage, where did u think of the data on this posting?I have perused a couple of the articles on your site now, and I truly like your style. You rock and please keep up the successful work. PLANET 7 NO DEPOSIT BONUS CODES

Anonymous wrote 12 weeks 2 days ago

wwe royal rumble 2017 live stream

LALUbhojak wrote 12 weeks 2 days ago

Please do keep up the great work.
buy local twitter followers

Anonymous wrote 12 weeks 3 days ago

Your use of formatting when making your points makes your observations very clear and easy to understand. Thank you.
buy 40 twitter followers

Anonymous wrote 12 weeks 3 days ago

Good luck to the author! All the best!
buy twitter followers malaysia

Anonymous wrote 12 weeks 3 days ago

Pretty cool post.It 's really very nice and Useful post.Thanks
buy twitter followers 5000

Anonymous wrote 12 weeks 3 days ago

Our guide meets you with bikes and helmets at your cruise terminal as you disembark from the ship, and then it's just a matter of a short safety talk and welcome to Sweden, free tour Stockholm

Anonymous wrote 12 weeks 3 days ago

http://www.happyvalentinesday2017sms.com/

LALUbhojak wrote 12 weeks 3 days ago

nice sharing, thank you....(Cahyo)
please also visit our webs:

Paket umroh plus Turki 2017
Paket Umroh Januari 2017
Paket Umroh Maret 2017
Paket Umroh April 2017
Paket Umroh Mei 2017
Paket Umroh Ramadhan 2017
Paket Haji ONH Plus 2017

hijrah sukses24 wrote 12 weeks 5 days ago

http://happynewyear2017pictures.com/

LALUbhojak wrote 12 weeks 5 days ago

http://www.happyvalentinesdaysms.org/

LALUbhojak wrote 12 weeks 5 days ago

Thank you for sharing in this article kunjungi website I can learn a lot and could also be a reference

Anonymous wrote 12 weeks 6 days ago

http://www.newyear-2017.com/

LALUbhojak wrote 12 weeks 6 days ago

Meet us the people when we have good effiency.
Diabetes Reducer rickydiabetesdestroyed

Santiago Spicer wrote 13 weeks 1 day ago

I have visited lots of the blogs but this blog is truthfully wonderful.
shopping

Alex John wrote 13 weeks 1 day ago

I discovered your this post while hunting down data about site related examination ... It's a decent post .. continue posting and upgrading data. fahrrad navi

Anonymous wrote 13 weeks 1 day ago

Tell me your total consumption of your electricity.
reviewprotocol The Ex Factor Guide

Hong Sands wrote 13 weeks 2 days ago

These vegetables are looking green.
The Language of Desire e-book

Ian Hain wrote 13 weeks 3 days ago

Keep up the good work . I read few posts on this web site and I conceive that your blog is very interesting and has sets of fantastic information.
voyance carte

Anonymous wrote 13 weeks 3 days ago

Add A Comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <div> <pre> <address> <h1> <h2> <h3> <h4> <h5> <h6> <blockquote> <p>
  • Lines and paragraphs break automatically.
  • Use <bib>citekey</bib> or [bib]citekey[/bib] to insert automatically numbered references.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.