"Wear a Sweater."
Jimmy Carter's Fireside Chat. source: treehugger
At the Jimmy Carter Presidential Library and Museum. source: howstuffworks
"The thing that impresses me most strongly is that the conservation of energy, the saving of energy, the stopping of the waste of energy need not be an unpleasant thing; it need not be a sacrifice; it need not be something that disrupts America. It can be an exciting, positive, and pleasant thing." Interview with Dick Leone of WNET-TV. October 25, 1979. from Jimmy Carter