On Power

On Personal Responsibility

“Your energy bill is one bill that you CAN control." Energy Hog website

Energy Hog website, http://www.energyhog.org

"By developing an appreciation for energy efficiency at an early age, children are able to make smart energy choices and encourage their parents to do the same.” Energy Secretary Abraham

The Energy Hog campaign is aimed at the energy efficiency improvements executable at the scale of the individual homeowner. The educational component targets children through the "Hog Buster Training Cam"p, emphasizing that each citizen has a personal responsibility to increase energy efficiency in everyday life.  For adults, promoting cost savings are the primary advantages of living a more energy-efficient lifestyle, including providing information for energy-related tax credits.

 

 

 

 

 

 

On Territory

On Distributed Development

The Energy Hog program advocates energy-efficiency improvements made to existing private homes.  The program does not address other planning or development strategies, instead opting to offer energy guidance and reinforcing support to the models of settlement common in America today.  Many of the efficiency suggestions are specifically targeted to the owners of single-family detached homes located on private lots.  For instance, such suggestions include landscaping the area surrounding one’s home to reduce cooling costs by planting trees.

On Lifestyle

On Nuclear Families

“Energy Hog – a half human, half Hog that can suck the energy out of your home faster than you can say, “Why did the lights go out Mom?” Energy Hog website

The children’s education component of the Energy Hog campaign is predicated on the belief that children will, first, encourage energy-efficient behavior in their parents and, second, grow up to be energy-efficient adults.  The former expectation does less to “support” the nuclear family than rather depend on it for much of the success of the program.

On Owner-Occupation

The adult education component of the Energy Hog website gears each of its energy-saving recommendations to home improvements, ranging from turning off unused appliances and electronics to purchasing new appliances to weatherization and insulation. While the ultimate incentive is reducing one’s energy bill whether renting or owning, most of the more effective actions on the website’s “Energy Checklist” are large-scale system improvements, therefore executable by homeowners.  Additionally, one of the cited reasons for wanting to invest in efficiency improvements listed is the potential to increase the home’s resale value.  While many of the tax credits available and promoted through the Energy Hog program are offered to renters, many of the credited improvements typically fall under the responsibility of a landlord.

On Alternative Standards of Comfort

Should energy efficiency change the way we live? The Energy Hog website is sponsored by the Alliance to Save Energy, whose website defines “Energy Efficiency” in part as  “[g]etting the desired energy services — comfortable homes, profitable businesses, convenient transportation — with less energy use, less air pollution, and lower total cost.” http://ase.org/content/article/detail/938.  This concept of energy efficiency “is a far cry from the energy conservation images and practices of old - of doing with less or doing without, of being uncomfortable or less comfortable.”http://ase.org/section/aboutus

On Risk

Background

Energy Outreach Colorado, the Colorado Governor’s Energy Office, and the Ad Council founded the Energy Hog public service campaign.  Along with the Alliance to Save Energy and others, the program is sponsored by the US Department of Energy and was launched on 9 March 2010.  The advertising campaign lasted for four years, though the website continues to offer resources to children and adults alike and educational events centered on the program still occur.

 
Since the launch of the Energy Hog, the US Department of Education has also teamed up with the Ad Council to produce a similar campaign aimed at ‘tweens and young teenagers, asking “What’s your excuse?”  (www.loseyourexcuse.org)
 
launched in 2004.

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